We developed a Facebook game application tool campaign for the marketing client Adidas known as “Trophy Raiders” and accumulated more than 100,000 registered, acquisition, activated users at 60% retention and 35% referral within 2 months of launch from 1 October 2010 to 28 December 28 2010, even before there was Mafia Wars or Farmville. We should have gone on to run a monetization model to become the next Kings.com but all is not lost, as we begin to develop our own metrics for Big Data Analytics to become predicative.

Testimonial: TBWA Digital won an award for this Online Social Game on Facebook